Continuous tracking or intensive analysis?
Both make the same measurement; the difference is duration and intensity.
Continuous tracking
The brand is measured daily (or weekly) for months. Trends, period comparisons and weekly / monthly reports build on it. For managing a brand's GEO work.
- Daily or weekly
- Change since the previous period
- Scheduled reports
Intensive analysis
Between two dates (up to 60 days) every prompt is asked several rounds a day, then collection stops. For due diligence before a proposal, a quick report, or a before / after measurement around a campaign.
- 1–48 rounds a day
- Margin of error (± points) from the number of answers
- Does not count against the brand limit
Example: 28 prompts, 3 platforms, 3 days
For a hotel brand: 28 prompts with 3 personas, on 3 platforms, 3 rounds a day, 3 days: 28 × 4 × 3 × 3 × 3 = 3,024 answers. Brand-level margin of error ±2.6 points. The result: visibility score, rank among 9 competitors, which platform is weak, which topic is strong, which sites are cited; all in one PDF.
What is the margin of error?
AI answers vary a little every time. Asking the same prompt many times settles the average; the margin of error says «the true value is within ± this much of the average» (95% confidence). Four times the answers halve the margin.
Cost
Every answer is one query; cost is proportional to the number of queries. During setup the product shows the expected number of queries and the cost in advance. For prices, write to us.